Tags: [[🌲️/(]] - [[🌲️/Business]] - [[Marketing]] Title: [[( 2020-10-19 1000 True Fans]] Author: [[@Kevin Kelly]] Reference: https://kk.org/thetechnium/1000-true-fans/ Publish Date: 2020-10-02 Reviewed Date: 2020-10-19 --- - Creators do not need millions of supporters. 1000 true fans will be able to support you - a True fan is someone who will buy anything you produce - [[1000 True Fans]] will provide enough for you to make a living not a fortune - unlike a million fans that you wont receive the full amount from (record label fees, middle men cuts, etc.)^["When you have corporations involved in taking the majority of the revenue for your work, then it takes many times more True Fans to support you."] 1000 True Fans directly supporting you is enough. - $100 from 1000 True Fans directly is $100,000.00. That is a comfortable living. - Your 1000 True Fans are also the primary marketing force to your ordinary fans - This means that word of mouth will spread from your super fans (1000 True fans) and be spread amongst others and start converting non-fans to ordinary fans and maybe even to continuing to super fans (true fans) - [[In the era of digital noise word of mouth is the most trusted form of advertising]] - With the accessibility of the internet, it allows those with obscure interests (1 in a million people type topics) to easily connect and become true fans around a creator. With over 7 Billion people on earth, 1 in a million is still 7,000 and that is more than enough to garner 1000 True Fans - With those that are more isolated in their interests, the desire for belonging to a like minded group of similar interests: *"My people!"* will drive them into being a True Fan > "A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans."