Email Marketing

#### Email Marketing --- ##### Philosophy Give code away for free but more advanced work put behind an email sign up wall, not paywall. This gets you connected and communicating ^[[[Give Away The Ship Sell The Sails]]] Then you can build trust and begin selling products^[[[Selling Digital Courses]]] ##### Practice ```mermaid graph TD; a --> b a[funnels] b[Website form embedd] subgraph website b --> c c[General interest pipeline] end a --> d d[YouTube description URL] a --> f f[Pinned comment targetted lists] subgraph youtube d --> e e[General pipeline] e --> h f --> g g[add meta data tag] g --> gg gg[Specific content funnel] gg --> h h[Course sign up] h --> i i[$ale] i --> j j[Remove from drip campaign] end ``` ##### Drip Marketing > **Drip marketing:** > Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: the timing of the messages follow a pre-determined course; the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated. > -- [Wikipedia](https://en.wikipedia.org/wiki/Drip_marketing) ###### Drip in practice: ![[Pasted image 20201120231249.png]] - **Top Red Nodes:** is various ways I get subscribers into this automation. - So on the top row-->from left to right-->I have: - a course enrollment - course enrollment - anyone tagged cb-main - anyone who subscribes through my minimal form - and anyone tagged from a C programming crash course. - **The second row:** - is adding tags to the people coming from those two first courses. - **The central blue is an if statement:** - If they have the all-in-one tag, send them a specific email sequence to them. - If they don't, send them a more general email sequence. - *Then Everyone gets combined again and added to my sales sequence CodeBreakthrough* - (The green nodes are sequences of emails) - **The last red node:** is an event. - If somebody buys my course it pulls them to the end of the sequence so they don't get any more marketing emails. `After opt in, setting to send subscriber to a reward resource after they sign up:` ![[Pasted image 20201120215950.png]] --- ###### Convert Kit Sequence Sample - **Email 1: Welcome Message** - Say “Hi” and welcome to your new Subscriber! You can also elaborate more on what your blog is about and how it will help them. Engaging new Subscribers immediately begins building their trust in you, from the start. Don't miss this opportunity! - **Email 2: Educational message** - It’s time to start teaching. Deliver the content that solves a problem, or helps them get to the next level of their journey. - **Email 3: Educational message + introduce the product** - Keep the message educational, but you can give an early introduction to the product here, as well! - **Email 4: Soft Sell** - Keeping the message educational, work in a soft sell for your product—a P.S. at the end can be a good way to casually mention it. - **Email 5: Educational message** - Just focus on being incredibly useful. - **Email 6: Hard Sell** - This email can be a hard pitch for your product. Focus on your product, not an educational message. A single link should take them to your desired sales page. - **Email 7: Educational message** - Again, be useful and share some top tips for your topic. - **Email 8: Soft Sell** - Keep the message educational, but work a sales pitch back in. Remember that the email should still be useful to the reader. ###### Email Testing (The easy way) - [convert kit article](https://help.convertkit.com/en/articles/4303312-using-email-aliases-to-test-your-opt-ins) - Instead of constantly adding your original email back to a form to see the results of opt-in you can use a gmail/gsuite email with aliases to see the results on the same email over and over again. - this does add new individuals to the list every time even if the email is only going one place - you still need to go back and delete these entries from the list but this is a faster way of testing - done by prepending a `+<text>` to the end of your email name just before the `@` so `[email protected]` can be aliased and take advantage of this trick with `[email protected]` or `[email protected]` ###### Video Embedding in Email **DON'T**. just like twitter, take a picture/thumbnail and post that with a hyperlink attached to image and just below it in text. it looks nicer and email providers prefer it. ###### List Hygiene ![[Pasted image 20201121032742.png]] > [Convert Kit Article](https://help.convertkit.com/en/articles/2502581-cleaning-and-managing-your-list) ###### Encourage Authentic Engagement - **Encourage authentic engagement: ** - Give your Subscribers permission to engage with you in an authentic way. This engagement will help boost your sender reputation but also help build a relationship with your Subscribers. A fun example would be asking your Subscribers to reply to your message with their favorite song right now. --- Tags: [[🌲️/Business]] - [[Marketing]] References: Related: - [[Public Figure Bootcamp]]