#### [[Give Away The Ship Sell The Sails]] --- - `Stuff that is hard for you, put out for free on Youtube` - This shows your skill - This provides help (value) to others - This is free - it builds trust - `Stuff that is easy, put it out through paid courses` + This is support others will give you + Others want more of your content * You've already shown your competence, skill, and value * They watch your content so they must like your teaching style - They know what they're buying/getting into because they've seen what's publicly offered --- Tags: [[Marketing]] - [[Knowledge Economy]] References: [Razor and Blades model](https://en.wikipedia.org/wiki/Razor_and_blades_model) Related: - [[Selling Digital Courses]] - [[Email Marketing]]